A consequence of the lockdown was that we had more time to read long copy - and of course, just to read in general. Remember queuing up outside supermarkets for half an hour, or more?

Time to reflect and be nostalgic and to do the things we never had much time for before.

By taking this as an inspiration, we came up with a speculative advertising campaign to use our newfound time at home to encourage people to read a Penguin Classic book. Each title and message is relevant to following the social distancing and stay-at-home measures.'

The campaign is really a creative tribute to the classic art direction and sharp copywriting of our advertising heroes.