The Summer promotion of Magners cider, involved POS material (beer mats, competition leaflets, posters) and also some experiential work.

The creative had to adhere to the excellent above-the-line campaign, There’s method in the Magners.

As in the TV executions, we wanted to emphasise the formidable levels of respect that Magners have for the apples that go into their cider. So we came up with SUMMER MAGNERS, for which we also came up with crazy competitions – (win in a car load of Magners apples – and keep the car).