The challenge was to produce a simultaneous pan-European launch of iShares' unique exchange-traded funds.

It was essential to make investment professionals look again at ETFs in a different light.

Unlike rival ETFs, which offer minimal service when you purchase your ETF, and no follow-up advice or service, iShares are there to advise you when you buy your ETF, how to handle it, and when and how to sell it, if you want to do so.

The launch - across London, Milan, Frankfurt and Munich - was phenomenal!

Our target of $20 billion assets were exceeded by over 20% thanks to the £3 million media spend.

What’s more, the campaign picked up two major prizes at the 'B2B Marketing Awards' for Best International Campaign and the Grand Prix: Campaign of the Year!