This was called “The Technical Brief”, and every team in the agency pitched to get the gig. We won it.

When we saw what a valve looked like, the idea of counting them off seemed perfect. Posters and press ran for two years and picked up a few awards along the way.

We also did an execution for the Tiptronic gearbox, using satellite imagery to show the facility to switch from automatic mode to manual. 

Ran as 48-sheets, and DPS in colour supplements.